Microcredit & Community
Development Task Force
About MTF
About Microcredit
Strategic Plan Graphic
Our Publications
Contact Us
Social Enterprise - Branding & CEOs
Category: Social Development | By RAGM, 29-May-2013 | Viewed 4005  Comments 0
If your business interests include growing in the Social Enterprise arena you will want to consider, how the chief architect of the company's change - the CEO - will need to change. Only the CEO can lead the company in the direction of Social Enterprise but it is the employees that must embrace the changes. Simon Mainwaring writes in the article Business Marketplace, about the CEOs ten areas of change like shifting the emphasis from a broadcast and self-focus mentality to one of listening and community.

Business Marketplace
By Simon Mainwaring - June 2011

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each very challenging in their own right. These challenges include new ways of thinking at the board level, new organizational structures, a new approach to customer service and new demands placed on all employees, including their supply chain. In execution, there are several changes a CEO must oversee. Here are a few of them:

Read the full story: http://www.fastcompany.com/1761924/top-ten-ways-ceos-must-change-lead-social-business-marketplace
To post a comment, you must be a member and Login.
This blog represents the opinion of the writer only. It does not necessarily represent the view or opinion of this orgnization. We make no warranty of the accuracy, validity, or source of the content on this web page or any of the blogs presented on this web site. Similarly, the comments to blogs o
© Design Copyright 2020 Neurosmith Software.